Founded 1965
Founders David Rosen
Martin Bromley
Irving Bromberg
James Humpert
Location Tokyo, Japan

Sega (セガ) is a game company that was founded on June 3, 1960 when Rosen Enterprises merged with Japan Entertainment Products (日本娯楽物産, Nihon Goraku Bussan). Its name is derived from the first two letters of the first and second word of the company from which Japan Entertainment Products was spun off, Service Games.

Formation of Sega

In 1930, Irving Bromberg founded a coin-operated machine distribution company named Irving Bromberg Co. The company distributed coin-operated machines to New York City, Boston, and Washington, D.C. In 1933, he sold the New York office to office manager Leon Taksen. However, in the July 1933 issue of Coin Machine Journal, an advertisement stated that the Supreme Vending Company of Brooklyn had purchased the Irving Bromberg Company of Brooklyn. After the sale of his company, Bromberg moved to Los Angeles, California. In 1934, he started a new coin-operated machine distribution company in Los Angeles named Standard Games.

By 1940, Irving Bromberg's son, Martin Bromley, had enlisted in the Navy and was sent to Honolulu, Hawaii. However, he was placed on inactive duty due to his employment at the Pearl Harbor Shipyard. Later that year, Martin Bromley, his father Irving Bromberg, and a fellow shipyard worker named James Humpert formed a company in Honolulu, Hawaii named Standard Games. This company provided coin-operated amusement machines to military bases, for soldiers to use during their leisure time. In 1945, after World War II had ended, Standard Games was sold. The three Americans that founded that company started a new coin-operated machine distributor named Service Games, due to the company's focus on military personnel.

In 1951, the United States government passed a law that outlawed slot machines in United States territories. Thus, in 1952, Martin Bromley sent two of his employees, Richard Stewart and Ray LeMaire, to Tokyo, Japan. They set up a distribution company there to provide coin-operated slot machines to United States military bases in Japan. By 1953, this company was active and operating as Service Games of Japan.

In 1954, an officer in the United States Air Force stationed in Japan, David Rosen, set up a two-minute photo business. This company, Rosen Enterprises, began importing coin-operated games to Japan in 1957.

On May 31, 1960, Service Games closed Service Games Japan, and on June 3rd, two new companies were set up to handle the business. Japan Entertainment Products (日本娯楽物産, Nihon Goraku Bussan) was set up to handle distribution, while Japan Machinery Manufacturing (日本機械製造, Nihon Kikai Seizō) was set up to handle manufacturing.

In 1960, Japan Entertainment Products released the Sega 1000 jukebox, named after the first two letters in the first and second word of Service Games. The game was a hit, and as a result the company, while still retaining its legal name, began using the trade name of Sega. In 1964, Japan Entertainment Products acquired Japan Machinery Manufacturing, bringing both arms of the business together once more.

By 1965, Rosen Enterprises had grown to a point where they operated over 200 arcades in Japan. That year, David Rosen sought a merger of Rosen Enterprises and Japan Entertainment Products. The resulting company, in which David Rosen was named chief executing officer, was named Sega Enterprises, after the trade name of Japan Entertainment Products.

Home video game consoles by Sega:

Name Year Released Date Added to the Museum Notes
SG-1000 JP: 1983 Not Added Yet There are several variants, as it was licensed for production by other companies. Sega released three variants themselves:
The original SG-1000 had one hard wired joystick and a port for an optional second controller.
The SG-1000 II had two detachable joypad controllers.
The SC-3000 was a computer that used the SG-1000 architecture. It had a built-in keyboard and support for more hardware expansions.
Mark III
Master System
JP: 1985
NA: 1986
Not Added Yet The original Japanese release was named the Mark III, due to the fact that it was the successor of the SG-1000 II.
The Master System II lacked the port for games that came on Sega Cards.
Mega Drive
JP: 1988
NA: 1989
Not Added Yet The reason behind the North American rename to Sega Genesis is unknown, but it's possibly due to a trademark dispute with Mega Drive Systems Inc.
The Mega Drive II lacked a headphone jack.
The North American exclusive Genesis 3 lacked expansion ports, which made it incompatible with the Sega CD and 32X.
The Sega Nomad was a portable version of the Sega Genesis.
Mega CD
Sega CD
JP: 1991
NA: 1992
Not Added Yet The Sega CD connects to the Genesis, adding CD support as well as extra processors and memory.
It could be used in conjunction with the 32X to play Sega CD 32X games.
32X 1994 Not Added Yet The 32X connects to the Genesis, adding a 32-bit processor and the ability to display texture-mapped 3D polygons.
It could be used in conjunction with the Sega CD to play Sega CD 32X games.
Saturn JP: 1994
NA: 1995
Not Added Yet
Dreamcast JP: 1998
NA: 1999
September 9, 1999
This website uses cookies for visitor traffic analysis. By using the website, you agree with storing the cookies on your computer.More information

Log In